Formerly The Strategy of Naming

Learn to develop a winning naming strategy, a simple naming brief, and a set of shared criteria for success.

Like people, names can really only do one job well. A namer’s job is to figure out what that job is—and then find the best candidates for the role.

• Why have a naming strategy?

• What does a name's job tell you about potential naming strategies?

• How do you develop a naming strategy?

• How can your strategy become shared success criteria (and even naming research parameters)?

• How does your strategy help to navigate tricky moments during presentation and consensus building?

June 4 and 5 | 8 am to 9:30 am Eastern

Two 90-minute classes

$250

See the classes page for a more detailed class description and details about all classes in the Naming for Newer Namers series.