“Naming is the area of branding that I've always felt the most hesitant around, but it comes up regularly for almost all my clients, so I jumped at the opportunity to take this class.

In addition to all of the fantastic new-to-me information and tools that Caitlin shared, I walked away more confident in the foundation I've built and my ability to weave in everything that they introduced into what I've been doing.

In other words, I started the class feeling like naming was something a little bit separate and scary, and left feeling excited at how I could take everything I was learning and make my work even stronger.“

“This class is a perfect introduction to get close to Naming and not being intimidated by it. It's a step by step guide to create names, evaluate them and talk to clients about them. Plus, Caitlin combines expert knowledge with fun examples.”

“Even for an experienced namer, Caitlin's course was insightful and chock-full of incredible resources and tools.

I left feeling inspired and ready to take on my next naming project with more confidence.

I felt like I was getting to look over the shoulder of a true naming pro.”

“Caitlin's class showed me that there is a process and regimen to come up with great names. (And, just as important, to know when a name is NOT necessary.)

They were so generous with sharing their knowledge and insight into a frequently overlooked component of marketing.”

“Caitlin carefully breaks down the benchmarks of naming from first client contact, careful positioning, research, organizing creative territories, tools for the creative aspect of name generation to the issues around global linguistics and trademark law.

This class taught me an immense amount about the whole process of naming and has given me tools to be more successful with future naming projects.”

“Caitlin has a fantastic balance of confidence and approachability. It's clear you're in the hands of an expert, but one that makes you feel your own expertise and ability to do more in your own way.

I've been naming for decades and I learn something new every class.”

“Caitlin is truly a master at the art and science of naming, and I wish I could take this course again. For me, “Naming for Newer Namers” was a fast-track to level up my naming strategy and process, and I’m walking away with a new appreciation for the role that structure and frameworks play in generating strong and viable names.”

“Caitlin is a naming icon and has the inside info on all things naming. I've learned that creativity, formula, and instinct can work to create the best names for my projects.

From resources to build my word bank to presenting names to clients, the class was invaluable. My future projects have already benefited from my new knowledge.”

“Highly worthwhile experience hearing some of the approaches used by a super-creative, veteran naming expert.”

“As someone with lots of informal naming experience but no formal training, this was an incredible bootcamp.

Not only do I feel like I can now apply a framework to my naming process, but I've also got insight into how to successfully bring my team (and clients) along with me on the naming journey.

Caitlin is a clear, compassionate teacher who is not only passionate about naming, but creating an open learning environment. I would highly recommend this course to anyone who may come across naming in their work.”

“Caitlin Barrett is a charismatic guide to all things naming. A veteran in the field, Caitlin generously shared a range of insights, from the panoramic to the hyper-specific with concrete tips, resources, and strategies all along the way. [Caitlin] brings a collegial, we’re-all-in-this-together vibe to teaching that invites questions and encourages connection.”