Self-Guided Naming CLASSES

FOUNDATIONS OF NAMING

A class series designed to help anyone who’s newer to naming, or who wants to make naming a more comfortable part of their current role. These five classes work well together, building a solid foundation for your naming practice, but they can be taken individually.

Or read about and purchase individual classes below:

00: How to Become a Namer

Get a wisdom-packed walk-through of what it takes to become a namer: where namers work, the career paths namers take, and what namers ACTUALLY do.

✓ Over an hour of advice, split into 4 easy-to-follow lessons
✓ Get tips from other working namers
✓ Learn which skills you might want to develop
✓ Ideas for building a portfolio when you're just starting out
✓ BONUS: Habits of Highly Effective Namers workbook

01: How to Navigate the Naming Process

Learn what it takes to start, run, and complete a naming project successfully, including a proven five-phase process that can be easily adapted to your next project.

✓ 90 minutes of lessons across five chapters
✓ A phase-by-phase walk through of the naming process
✓ Tips for how to present names—and get to a decision
✓ A sample look at the process in action
✓ The Naming Essentials Roadmap workbook

02: How to Build a Powerful naming Strategy

Learn to build a winning naming strategy that acts as success criteria—and leads to names your client's audiences will love.

✓ Over two hours of lessons across five chapters
✓ The anatomy of a naming workshop: a page by page breakdown
✓ Bonus: Managing challenging stakeholders
✓ A Naming Strategy Primer workbook

03: How to Create Lots of Good Names

End namers' block for good. Take a deep dive into the resources, habits, frameworks, prompts, and techniques for developing tons of great names—no matter what you're working with.

✓ Over three hours of video content
✓ Tons of tips, tricks, and tools you can apply right away
✓ Methods for descriptive, suggestive, and abstract naming
✓ An introduction to coining names (of all kinds)
✓ An exclusive booklet: 100 Ways to Naming It

04: How to Filter Out naming Risks and Conflicts

Learn to navigate trademark, linguistic, common law, and other types of risk to increase your name candidates' chances of winning.

✓ Two-and-a-half hours of class content
✓ Get acquainted with different types of risk-search tools
✓ Learn the "Conflict Search Order of Operations"
✓ + the Risk Averse Namer booklet to support your work!

Want to take them all?

Save $110 when you buy the full package:

JOIN OUR MAILING LIST TO LEARN ABOUT NEW CLASS OFFERINGS + RESOURCES