Formerly The Strategy of Naming
Learn to develop a winning naming strategy, a simple naming brief, and a set of shared criteria for success.
Like people, names can really only do one job well. A namer’s job is to figure out what that job is—and then find the best candidates for the role.
Why have a naming strategy?
What does a name's job tell you about potential naming strategies?
How do you develop a naming strategy?
How can your strategy become shared success criteria (and even naming research parameters)?
How does your strategy help to navigate tricky moments during presentation and consensus building?
June 4 and 5 | 8 am to 9:30 am Eastern
Two 90-minute classes
$250
See the classes page for a more detailed class description and details about all classes in the Naming for Newer Namers series.