Formerly The “Science” of Naming

Increase your names’ chances of winning by learning to navigate trademark, linguistic, common-law, and other types of risk.

A lot can stand between a “great name” and its success in the market. We’ll cover:

• The most common types of conflicts that stand in the way of naming

• What namers should know about how trademarks work

• Different approaches to filtering names for trademark issues

• How to integrate linguistic and cultural issues in your approach to evaluating names

• What are common-law conflicts, and how to look for them

• Other issues that could stand in the way of a name being successful

June 25 and 26 | 8 am to 9:30 am Eastern

Two 90-minute classes

$250

See the classes page for a more detailed class description and details about all classes in the Naming for Newer Namers series.