Foundations of Naming Package
A full suite of classes geared toward building a rock-solid foundation for successful, confident naming.
Get all four Foundations of Naming classes, plus How to Become a Namer. This packagine includes nearly seven hours of video modules, a book or workbook for each class, additional resources, and Caitlin's personal digital tools. Buy as a package and save $110.
Get to know each class:
00: How to Become a Namer
Get a wisdom-packed walk-through of what it takes to become a namer: where namers work, the career paths namers take, and what namers ACTUALLY do.
01: How to Navigate the Naming Process
Learn what it takes to start, run, and complete a naming project successfully, including a proven five-phase process that can be easily adapted to your next project.
02: How to Build a Powerful naming Strategy
Learn to build a winning naming strategy that acts as success criteria—and leads to names your client's audiences will love.
03: How to Create Lots of Good Names
End namers' block for good. Take a deep dive into the resources, habits, frameworks, prompts, and techniques for developing tons of great names—no matter what you're working with.
04: How to Filter Out naming Risks and Conflicts
Learn to navigate trademark, linguistic, common law, and other types of risk to increase your name candidates' chances of winning.
YOUR INSTRUCTOR
CAITLIN BARRETT IS A NAMER
Caitlin is the founder of Wild Geese Studio, a naming studio that specializes in complex naming problems. They are also the U.S. partner of We Are Naming, a network of naming experts around the world.
Previously, Caitlin was a partner at Doublebit Narrative, leading brand-language projects for global brands and growing its naming practice. They were also a director of verbal identity at Interbrand, where they were at the helm of its international naming practice; a writer at the higher-education branding agency Ologie; and a copywriter at Martha Stewart Living Omnimedia, where they got their start naming scented candles, kitchen towel patterns, and, once, a very expensive ham.
Caitlin has been naming since 2006 and has spent more than a decade helping brand teams—from Fortune 500 organizations to emerging consumer brands to startups—improve their naming practices. They’re thrilled to now work directly with people looking to beef up their naming skills and build out their naming businesses.