How to Become a Namer
Learn what it takes to make a living making names.
Get a wisdom-packed walk-through of what it takes to become a namer: Where namers work, the career paths namers take, and what namers ACTUALLY do. Learn about the skills you might want to develop, how to build an initial portfolio of naming work, and the rookie mistakes to avoid.
YOU’LL LEARN
Why you might want to become a namer
Where namers work
The most common career paths of namers working today
What namers actually do
Skills you might want to develop
How to build an effective portfolio of naming work
Powerful advice from working namers
Rookie mistakes to avoid
Plus, a snapshot of basic naming approaches, styles, and vocabulary
What people think
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What people think 〰️
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-Jessica J., Designer
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Suzanne W., Copywriter
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Lauren S., Artist
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Reema M., Strategist
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Sara M., Copywriter
YOUR INSTRUCTOR
CAITLIN BARRETT IS A NAMER
Caitlin is the founder of Wild Geese Studio, a naming studio that specializes in complex naming problems. They are also the U.S. partner of We Are Naming, a network of naming experts around the world.
Previously, Caitlin was a partner at Doublebit Narrative, leading brand-language projects for global brands and growing its naming practice. They were also a director of verbal identity at Interbrand, where they were at the helm of its international naming practice; a writer at the higher-education branding agency Ologie; and a copywriter at Martha Stewart Living Omnimedia, where they got their start naming scented candles, kitchen towel patterns, and, once, a very expensive ham.
Caitlin has been naming since 2006 and has spent more than a decade helping brand teams—from Fortune 500 organizations to emerging consumer brands to startups—improve their naming practices. They’re thrilled to now work directly with people looking to beef up their naming skills and build out their naming businesses.