How to BUILD A POWERFUL NAMING STRATEGY
Build a shared imagination for what A NAME could represent to the world—from the job it does to what it says to how it says it.
Learn to build a winning naming strategy that acts as success criteria—and leads to names your client's audiences will love.
YOU’LL LEARN
What naming strategies are, and why they’re critical to naming projects
The essential (and less essential) components of a naming strategy
The anatomy of a naming workshop, and how a well-designed one leads to buy-in of your naming strategy, and helps everyone feel more involved in defining what a successful name looks like
How to use your naming strategy to do more than develop names
Plus, I’ve included a bonus section on managing tough clients who don’t feel invested in being part of the process and, therefore, aren’t aligned with your strategy.
I also wrote a workbook called A Naming Strategy Primer to keep you on track after you’ve completed this class.
What people think
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What people think 〰️
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-J. Mathieu, Copywriter
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-D. Ryan, Sr. Strategist
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Ryan M., Fractional CMO
YOUR INSTRUCTOR
CAITLIN BARRETT IS A NAMER
Caitlin is the founder of Wild Geese Studio, a naming studio that specializes in complex naming problems. They are also the U.S. partner of We Are Naming, a network of naming experts around the world.
Previously, Caitlin was a partner at Doublebit Narrative, leading brand-language projects for global brands and growing its naming practice. They were also a director of verbal identity at Interbrand, where they were at the helm of its international naming practice; a writer at the higher-education branding agency Ologie; and a copywriter at Martha Stewart Living Omnimedia, where they got their start naming scented candles, kitchen towel patterns, and, once, a very expensive ham.
Caitlin has been naming since 2006 and has spent more than a decade helping brand teams—from Fortune 500 organizations to emerging consumer brands to startups—improve their naming practices. They’re thrilled to now work directly with people looking to beef up their naming skills and build out their naming businesses.