How TO CREATE LOTS OF GOOD NAMES
NEver get stuck again.
End namers' block for good. Take a deep dive into the resources, habits, frameworks, prompts, and techniques for developing tons of great names—no matter what you're working with.
YOU’LL LEARN
A fun and efficient creative practice for name development
A variety of creative prompts to get un-stuck, whether you’re naming something descriptively, evocatively, or abstractly (+ what each of those naming approaches means)
Tactics for building coined and invented names
How to build your own resources, references, and tools
What people think
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What people think 〰️
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-Liz Y., Namer and Brand-Language Strategist
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-Jessica J., Graphic Designer
YOUR INSTRUCTOR
CAITLIN BARRETT IS A NAMER
Caitlin is the founder of Wild Geese Studio, a naming studio that specializes in complex naming problems. They are also the U.S. partner of We Are Naming, a network of naming experts around the world.
Previously, Caitlin was a partner at Doublebit Narrative, leading brand-language projects for global brands and growing its naming practice. They were also a director of verbal identity at Interbrand, where they were at the helm of its international naming practice; a writer at the higher-education branding agency Ologie; and a copywriter at Martha Stewart Living Omnimedia, where they got their start naming scented candles, kitchen towel patterns, and, once, a very expensive ham.
Caitlin has been naming since 2006 and has spent more than a decade helping brand teams—from Fortune 500 organizations to emerging consumer brands to startups—improve their naming practices. They’re thrilled to now work directly with people looking to beef up their naming skills and build out their naming businesses.