How to FILTER OUT NAMING RISKS AND CONFLICTS
Learn to navigate trademark, linguistic, common law, and other types of risk to increase your name candidates' chances of winning.
Learn to navigate trademark, linguistic, common law, and other types of risk to increase your name candidates' chances of winning.
YOU’LL LEARN
The most common types of conflicts that stand in the way of naming
What namers should know about how trademarks work
Different approaches to filtering names for trademark issues
How to integrate linguistic and cultural issues in your approach to evaluating names
What are common-law conflicts, and how to look for them
Other issues that could stand in the way of a name being successful
What people think
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What people think 〰️
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-Lauryn W., Brand Strategist
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-Emma I., Brand Consultant
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Cody O., Strategy Director
YOUR INSTRUCTOR
CAITLIN BARRETT IS A NAMER
Caitlin is the founder of Wild Geese Studio, a naming studio that specializes in complex naming problems. They are also the U.S. partner of We Are Naming, a network of naming experts around the world.
Previously, Caitlin was a partner at Doublebit Narrative, leading brand-language projects for global brands and growing its naming practice. They were also a director of verbal identity at Interbrand, where they were at the helm of its international naming practice; a writer at the higher-education branding agency Ologie; and a copywriter at Martha Stewart Living Omnimedia, where they got their start naming scented candles, kitchen towel patterns, and, once, a very expensive ham.
Caitlin has been naming since 2006 and has spent more than a decade helping brand teams—from Fortune 500 organizations to emerging consumer brands to startups—improve their naming practices. They’re thrilled to now work directly with people looking to beef up their naming skills and build out their naming businesses.