How to Navigate the Naming Process

In this class, we'll tackle some of the most common naming questions:

• How do I set my project up for success from the beginning?

• How do I get everyone to agree to a naming strategy?

• How many names should I make?

• How do I know which names to present?

• How should I present names?

• How can I help my client team or stakeholders actually choose a name?

Plus, you'll see it all come to life in a sample naming project!

People call a lot of different things “names.” Let’s start by understanding the range of things that people might mean, and align on some of the common features of names.

Creating a good name starts with knowing what one is. In this lesson, we cover the three qualities of a successful name.

See why each step of the naming process is critical to creating great outcomes for you, your client, and the ultimate audience for the name.

An introduction to the five phases of the naming process.

Start with the why, who, and what of the naming ask.

Create a collaborative naming workshop, a naming strategy, and tons (and tons!) of great names.

Strategically eliminate names that:

• Don’t fit with the project’s risk profile

• Don’t line up with the strategy

Help your clients see the true potential in the name candidates you’ve developed.

Keep everyone focused to get your names across the finish line.

Recapping the five phases that support great names.

Let’s look at how all five phases might play out in the real world.

Let me know if there's more you'd like to know.