AI + Naming:
Where It Supports, and Where it Comes Up Short
A free live webinar
Presented by Wild Geese Studio + Haloo
Wednesday, September 13, 2023
4:00 to 5:00 PM Eastern
A conversation with Caitlin Barrett, Wild Geese Studio, and Julie MacDonell, Haloo
With special guest Megan Crowley, US Brand Strategy and Advertising Leader at PwC
Join us for a lively discussion on what AI means to brand naming. With the AI hype cycle settling, we will take a look at where AI applications are supporting, and where they’re coming up short, across the entire name development cycle: from strategy to name creation to increasingly challenging trademark and linguistic due diligence.
This webinar is totally free, but you do need to sign up in advance.
You’ll hear from…
Caitlin Barrett, Wild Geese Studio + Naming for Everyone, Founder and Expert Namer
Caitlin is the founder of Wild Geese Studio and Naming for Everyone.
They’ve been naming since 2006 and have spent more than a decade helping brand teams—from Fortune 500 organizations to emerging consumer brands to startups— improve the way they name.
Julie MacDonell, Haloo, Co-Founder and CEO
Julie is the co-founder and CEO of Haloo, a Google-accelerated and venture-backed deep AI startup and one of the only women-led AI legal technology companies in the world.
Haloo's innovative solutions for trademark search, monitoring, and trademark teamwork enable professionals to navigate trademark law with unprecedented efficiency and effectiveness.
Megan Crowley, PwC, US Brand Strategy and Advertising Leader
Megan is a brand and marketing leader with a focus on using the power of brand to drive business results.
Throughout her current role at PwC, she often oversees naming requests from across many different businesses and teams.