How to NAvigate the Naming Process
Get to know what it takes to start, run,
and complete a naming project successfully.
Learn what it takes to start, run, and complete a naming project successfully, including a proven five-phase process that can be easily adapted to your next naming process.
YOU’LL LEARN
What a name is (or can be)
What makes a name a good name
The five-phase naming process you can adapt to almost any kind of naming work
The types of conflicts that can keep a name from succeeding in the market
How to set every project up for success from the beginning
How to get everyone to agree to a naming strategy
How many names you should be making (it's more than you think)
How to decide which names to present
How to help your stakeholders align on a name
Plus, a walkthrough of what it can look like when it all comes together
What people think
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What people think 〰️
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-Soo T., Brand Strategist -
-Ben R., Copywriter -
-Lisa A., Senior Creative Director
YOUR INSTRUCTOR
CAITLIN BARRETT IS A NAMER
Caitlin is the founder of Wild Geese Studio, a naming studio that specializes in complex naming problems. They are also the U.S. partner of We Are Naming, a network of naming experts around the world.
Previously, Caitlin was a partner at Doublebit Narrative, leading brand-language projects for global brands and growing its naming practice. They were also a director of verbal identity at Interbrand, where they were at the helm of its international naming practice; a writer at the higher-education branding agency Ologie; and a copywriter at Martha Stewart Living Omnimedia, where they got their start naming scented candles, kitchen towel patterns, and, once, a very expensive ham.
Caitlin has been naming since 2006 and has spent more than a decade helping brand teams—from Fortune 500 organizations to emerging consumer brands to startups—improve their naming practices. They’re thrilled to now work directly with people looking to beef up their naming skills and build out their naming businesses.