Truth in Global Naming, Volume 3: The Localization Question
English is often considered “the language of business”—but should it always be your first choice when taking your name to another market? Or, if your names are all in one language, should you localize them all when you enter markets that speak other languages/have different cultural contexts?
There’s no one right answer. But there’s a lot to consider. This booklet will help you consider it all.
English is often considered “the language of business”—but should it always be your first choice when taking your name to another market? Or, if your names are all in one language, should you localize them all when you enter markets that speak other languages/have different cultural contexts?
There’s no one right answer. But there’s a lot to consider. This booklet will help you consider it all.
English is often considered “the language of business”—but should it always be your first choice when taking your name to another market? Or, if your names are all in one language, should you localize them all when you enter markets that speak other languages/have different cultural contexts?
There’s no one right answer. But there’s a lot to consider. This booklet will help you consider it all.