Truth in Naming, Special Volume: AI + Naming
AI will obviously impact how brands get their names. But how?
As we enter the final stretch of 2023, we’re starting to see where AI supports brand naming, where it comes up short, and where misunderstandings about how naming works collide with misconceptions about AI—in ways that can create risk.
Will this landscape change quickly? Yes.
Will I pull this booklet down when this advice is no longer relevant? Probably.
But I hope this helps as you make sense of what AI means for naming in your own business or naming practice today.
-Caitlin Barrett
Founder, Wild Geese Studio
September 2023
AI will obviously impact how brands get their names. But how?
As we enter the final stretch of 2023, we’re starting to see where AI supports brand naming, where it comes up short, and where misunderstandings about how naming works collide with misconceptions about AI—in ways that can create risk.
Will this landscape change quickly? Yes.
Will I pull this booklet down when this advice is no longer relevant? Probably.
But I hope this helps as you make sense of what AI means for naming in your own business or naming practice today.
-Caitlin Barrett
Founder, Wild Geese Studio
September 2023
AI will obviously impact how brands get their names. But how?
As we enter the final stretch of 2023, we’re starting to see where AI supports brand naming, where it comes up short, and where misunderstandings about how naming works collide with misconceptions about AI—in ways that can create risk.
Will this landscape change quickly? Yes.
Will I pull this booklet down when this advice is no longer relevant? Probably.
But I hope this helps as you make sense of what AI means for naming in your own business or naming practice today.
-Caitlin Barrett
Founder, Wild Geese Studio
September 2023