Well begun is half done

I’m Caitlin Barrett, an expert namer, and I’m so glad you’re here.

The cost of a naming mistake can be anything from time and money to lasting damage to a brand.

But a job well begun is half done.

In this class, you’ll get to know what it takes to start, run, and complete a naming project successfully.

Learn what it takes to make a naming project successful:

• What a name is (or can be)

• What makes a name a good name

• The 5-phase naming process you can adapt to almost any kind of naming work

• The types of conflicts that can keep a name from succeeding in the market

• How to set every project up for success from the beginning

• How to get everyone to agree to a naming strategy

• How many names you should be making (it's more than you think)

• How to decide which names to present

• How to help your stakeholders align on a name

+ A walkthrough of what it can look like when it all comes together

Put your new skills into practice with the Naming Essentials Roadmap, included with this class.

[Heads up! If you purchase this class, you’ll be able to download the workbook in Chapter 1 .]