Introduction to How to Navigate the Naming Process
I’m Caitlin Barrett, an expert namer, and I’m so glad you’re here.
The cost of a naming mistake can be anything from time and money to lasting damage to a brand.
But a job well begun is half done.
In this class, you’ll get to know what it takes to start, run, and complete a naming project successfully.
Learn what it takes to make a naming project successful:
What a name is (or can be)
What makes a name a good name
The 5-phase naming process you can adapt to almost any kind of naming work
The types of conflicts that can keep a name from succeeding in the market
How to set every project up for success from the beginning
How to get everyone to agree to a naming strategy
How many names you should be making (it's more than you think)
How to decide which names to present
How to help your stakeholders align on a name
+ A walkthrough of what it can look like when it all comes together
Put your new skills into practice with the Naming Essentials Roadmap, included with this class